Is Your Company having trouble hiring and retaining talent?

What is your company selling to new prospective employees?

Every week I meet with companies who are having challenges finding and retaining good employees.  This challenge is not unique.  All businesses have dealt with this same issue.  And it does not help that the employment marketplace is constantly changing.  As I write we, are in the middle of one of the largest recruiting changes that we have experienced in the last decade.

Recruitment and retention does not always have to be complicated.  In fact I ask my clients who are struggling a very simple question to begin the conversation, “What are you selling to your prospective new employees?”  This question puts a Hiring Manager in the proper frame of mind to discuss recruitment challenges.  At the end of the day, the good candidates have options.  The economy is moving very quickly from the employer driven marketplace of the last decade to the candidate driven marketplace.  Like a consumer selecting the best car for their family, candidates are weighing all the options available to them in the employment marketplace.  Why would a candidate want to work for you?  You and your recruitment team should have an answer to this question?

What makes you stand out in your marketplace?  5 of the most common candidate considerations.

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